The founder of Pumpin' Pal hatched his idea for this type of flange by watching his dedicated wife pump 10-12 times a day, appearing to be in great discomfort, holding her bottles each time. He disappeared to his workshop for a while and come back with a crude, yet effective, apparatus that hooked onto the bottles and then onto an old camera strap. "Voila," he said to himself - "Hands-free pumping". At the time he didn't think much of it, but later found he was creating another one for a friend who had just had a baby. And that is how Pumpin' Pal was formed!